Seth Godin’s “The Dip”

I traveled down to Ann Arbor yesterday to see and hear Seth Godin speak about business, marketing, and his new book, “The Dip”.

If you are at a point in your career or with your business where “frustration” is a word that you use on a regular basis, or perhaps you’ve found yourself listening to The Boat Drunks “Callin’ in Gone” over and over again,

“No jacket and tie
No morning commute
I’m waving good-bye
One finger salute
Gonna find me a beach
Gonna lay in the sun
The only boss I’ll hear
Is singing ‘born to run’“

then I’d recommend checking out Seth’s latest book. It really gets you thinking outside the box about business today and what it takes to be “the best in the world”.